OUR STORY
Since 1997
In 1997, in the creative fervor of Gustavo Holstein, a passionate soul, more than an eyewear brand, a visual manifesto was born, a call to dream, to explore unknown horizons, to feel the vibrant pulse of the universe and to tune in the melodies of the future.
from Argentina to the world’s eyes
Each pair of glasses is a testimony of more than a quarter of a century of experience, a legacy of innovation woven in the heart of Argentina and projected towards the eyes of the world.
Our creative processes are the right mix of ingenuity and meticulousness. The design teams in the United States and Argentina, in a joint effort, weave together cultures and perspectives to translate universal needs into unique forms.
Durability, comfort and style
From the first stroke, drawn with patience and vision, to the last adjustment before going to market, each stage of production reflects an odyssey of dedication.
We are, in essence, a shared vision of beauty and endurance, a work of art worn on the face,
a tribute to the indomitable spirit of its founder and the passion of those who each day seek to see the world through a new prism. Each collection is a celebration of design, a hymn to exclusivity and an invitation to see the world not only as it is, but as it could be.
